When Chesed 24/7 came to us, their website was more than 20 years old. It didn't reflect the scale of the operation. It was hard to use and wasn't driving donations at all.

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For the hero, we wanted to show the breadth of what Chesed 24/7 does: the hospital rooms, the warm meals, Shabbos in a box, and much more. We worked with Motion-A on a video that moves through the services linearly, start to finish, focusing on the preparation, the chopping, the packing, the loading, to show the scale of what goes into each one.

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To establish trust and credibility, we built individual pages for each of the 28 hospitals they serve, each showing the specific services available at that location, and a rating system so patients can give feedback. Every service got its own page for clarity, and the site runs on a full CMS that ties into their internal systems for donations, hospital data, and fundraising campaigns.

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Within a week of launch, engagement skyrocketed and donations on the website quadrupled. Yes, literally quadrupled.