Previously known as Maroon Dot, Sentiment is a premium corporate gifting company that grew out of its original identity. They had recently introduced their ship-on-queue service, which lets companies set up a gifting schedule tied to milestones like an employee's birthday or a client closing a deal, and with that came larger clients like Sola, Mint Capital, and Eastern Union.

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The growth, the new service, and the new client profile together made the case for a new name and a new visual identity to go with it.

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After a beautiful rebrand by the Pinex Team together with Mayer Silver, we at Incroy started brainstorming and sketching ideas. The site had to feel premium and personal, so it uses warm shades and textured photos throughout to give it that feel.