Shuffle is a leading audio marketing company that creates and sells audio commercials built on a creative marketing strategy.

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Recently, a growing share of clients kept asking for work that needs little to no strategy: hotlines, political campaigns, voice-overs in Yiddish and English. Work that does not need a brief or a brainstorm. It just needs a good voice and a fast turnaround.

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Shuffle spun off Pound to do exactly that. Pound is more like a product than a service. They sell simple media: audio and video for now, and more marketing deliverables soon.

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For the website, we started with a focus on the simple process. You pick a talent, you send a brief, you get your final project.

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For a voiceover company with a focus on execution, the primary task is to pair a project with the correct voice that matches the cadence and tone. The site has a storefront feel, with every artist getting their own personal portfolio page with audio and video samples. It is designed boldly and clearly, so that a visitor who skims with half their attention understands what Pound does and how it differs from the parent brand.

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We also wanted to convey clearly that a fast process does not mean cheap talent or AI-generated slop. Pound works exclusively with premium talent. The entire site focuses on real people, with behind-the-scenes video and small details on artist pages that feel authentic.