Gummbee is a sister brand to Zahler's, one of the best-known names in vitamin supplements. It needed an identity of its own, and SamKup delivered a gorgeous brand for these gummy vitamins. The characters, the colors, the little badges, the bees. You know the kind of brand that's just fun to work with?

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Once the branding was ready, we started on the website. We designed and built a Shopify storefront for the whole family of bees, carrying the brand through the product pages and shopping experience. Each page has its own color identity, with a few playful details along the way.

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For our team at Incroy, it's a great feeling to see a project go from branding to a working storefront. A week after launch, we were seeing the website show up on Google and orders come through.